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Target Group Air Travellers: Channel Manager Cultswitch Now with Interface to eDreams ODIGEO Connect

Access to flight-hotel packages from the European market leader for flight bookings (Opodo, eDreams, GO Voyages, Travellink and Liligo)

Berlin, 15. October 2019. The CultSwitch channel manager for hotels now also has an interface to the lodging platform eDreams ODIGEO Connect. With its brands Opodo, eDreams, GO Voyages, Travellink and Liligo, platform operator eDreams ODIGEO is present in 46 markets worldwide and the market leader for flight bookings in Europe. With CultSwitch, hotels now have access to the growing target group of air travellers and benefit from attractive flight-hotel packages.

Headquartered in Barcelona, Spain, eDreams ODIGEO arranges approximately 11 million flight bookings annually and claims to carry out 1.7 billion monthly flight searches on its web portals. The Online Travel Agency (OTA) offers hotels so-called dynamic packages in which flight and room bookings are sold together. Hotels working with eDreams ODIGEO Connect benefit from high-quality, secured, non-cancellable bookings that on average are booked more than 90 days in advance and include five nights or more.

eDreams ODIGEO Connect strives for long-term customer loyalty and aims to convince with powerful online technology and a focus on mobile bookings. The company does not charge any fees or commissions from the hotels, rather a discount on the daily price.

“CultSwitch users can now benefit from two long-term trends,” explains Dr. Reinhard Vogel, CEO of CultSwitch GmbH. “Both the volume of online travel bookings and the number of air passengers are constantly increasing. CultSwitch makes sure that hotels can expand their distribution to these interesting target groups”.

The travel business is growing continuously. Global passenger numbers are expected to more than double in the next 20 years, from 4 billion in 2017 to 8.2 billion in 2037 (source: Statista). The share of air travel in holiday travel is also rising steadily (in Germany from 34 percent in 2010 to 41 percent in 2018; source: DRV). In addition, travel bookings are among the largest segments in e-commerce and online penetration is constantly increasing. About half of all travel services are already booked online, and the global travel market is growing by more than 10 percent each year (current forecast 2017-2023: CAGR 13 %, source: Online Travel Market Report, Market Research Future).