A Quarter-Century of Digital Innovation in Hospitality
2025 is a special year for the German travel tech industry: Swoppen and CultSwitch are celebrating their 25th anniversary. Two companies that have spent a quarter-century helping hosts digitize their distribution, automate processes, and run more successful businesses.
What began as a vision to empower hotels, vacation rentals, and apartments with smart software has grown into a proven technological alliance. Swoppen, as a provider of practical hotel software, and CultSwitch, one of the leading channel managers, have worked closely together for many years, with visible success for their customers.
Technological Pioneering: What’s Standard Today Was a Small Revolution Back Then
CultSwitch was the first channel manager in Germany to enable XML integration between hotel software (PMS) and booking portals (OTAs). As early as the 2000s, availability and prices were automatically transmitted from the PMS to distribution channels, and bookings flowed back into the PMS.
What now feels standard was a true quantum leap back then: moving away from manual data entry toward automated processes and greater booking reliability for hosts. For the first time, it was possible to make all rooms available across all channels simultaneously. And even then, CultSwitch guaranteed that overbookings would not occur, and if they did, CultSwitch would cover the loss.
Anniversary Promotion: 25 Weeks, Double the Benefit
To celebrate this joint anniversary, Swoppen and CultSwitch are thanking new customers with an exclusive offer:
- No setup fees (Swoppen / CultSwitch)
- Three months free of charge (CultSwitch)
- Promotion period: August 1, 2025, to January 23, 2026 (25 weeks)
- Promo code: JUBI25
- A Look Back and Forward
Swoppen and CultSwitch have helped shape the digital transformation of the hospitality industry: from the first online bookings to today’s integration of AI, automation, and open APIs. What unites both companies is their clear focus on practical technology, personal support, and sustainable development.
The next 25 years? They belong to hotels that embrace integrated systems and choose partners who understand what truly matters.
A big thank you to all customers, partners, and companions. Here’s to the future of hospitality.
For more information about the anniversary promotion and integration, contact Swoppen or CultSwitch directly.